Knowvate Hub

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Knowvate Hub

Client

Services

Year

Enoch Adeyemi

Logo Design

2023

The Brief

Knowvate Hub is a support and resource centre dedicated to empowering ethnic minority and migrant entrepreneurs. The organization aims to foster innovation, provide educational resources, and offer networking opportunities to help entrepreneurs succeed in their ventures.

The client required a logo that reflects the core values of Knowvate Hub—support, inclusivity, innovation, and empowerment. The logo needed to be modern, professional, and resonate with the diverse demographic it serves. Additionally, it should be versatile for various uses, including digital platforms, print materials, and promotional items.

Design Process:

Research and Conceptualization:

Conducted research on the organization’s mission, values, and target audience.

Analysed competitor logos and industry trends to identify unique design opportunities.

Brainstormed concepts that would effectively convey the mission and values of Knowvate

Hub.Concept Development:

Focused on creating a design that visually represented growth and innovation.

Explored various colour schemes to find a combination that conveys inclusivity and professionalism.

Final Design:

The final logo features a stylized “H” that forms an arch, symbolizing a bridge or gateway to knowledge and opportunity.

The use of green, yellow, and orange colours represents growth, energy, and creativity. The clean, sans-serif typography ensures readability and modernity. The tagline “FOR ETHNIC MINORITY AND MIGRANT ENTREPRENEURS” emphasizes the target audience and mission of Knowvate Hub.

Colour Scheme:

Green: Symbolizes growth, renewal, and inclusivity.

Yellow: Represents energy, optimism, and creativity.

Orange: Conveys enthusiasm, determination, and encouragement.

Typography: A clean, modern sans-serif font was chosen to ensure readability and a professional appearance across different mediums.

The Solution

Conclusion: The Knowvate Hub logo design project successfully achieved its objectives by creating a professional, inclusive, and versatile logo that represents the organization’s mission and values. The collaborative process and thoughtful design decisions resulted in a visual identity that supports Knowvate Hub’s efforts to empower ethnic minority and migrant entrepreneurs.

Feedback from stakeholders and community members has been positive, highlighting the logo’s professional and inclusive design. The versatile design has allowed for effective branding across multiple channels, enhancing the organization’s visibility and identity.

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FotoPool

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FotoPool

Client

Services

Year

Oladimeji Ajegbile

Logo Design

2023

The Brief

FOTOPOOL is a platform designed for people to share, collaborate their work through a community-driven approach. The platform aims to connect People of all levels, providing tools and resources to help them share images of attended events.

The client sought a logo that embodies the dynamic and collaborative spirit of FOTOPOOL. The design needed to be contemporary, visually attractive, and adaptable for use across various media, including digital platforms, printed materials, and merchandise. Additionally, the logo should convey the themes of photography and community.

Design Objectives:

Create a logo that symbolizes photography, collaboration, and community. Develop a distinctive and memorable logo that strengthens brand identity.

The Solution

The final logo features the word “FOTOPOOL” with a unique, stylized “O” that resembles a camera lens, symbolizing photography and focus. The use of black and red colors convey professionalism, creativity, and energy. The modern, rounded typography ensures readability and a contemporary look. The interconnected elements within the “O” highlight the platform’s collaborative nature.

Typography: A sleek, contemporary sans-serif font was selected to guarantee readability and maintain a professional look across various mediums.

 

Conclusion: The FOTOPOOL logo design project effectively met its goals by producing a modern, collaborative, and versatile logo that reflects the platform’s mission and values. The collaborative process and deliberate design choices led to a visual identity that bolsters FOTOPOOL’s mission to connect and empower.

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Blink Studios

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Blink Studios

Client

Services

Year

Chuka Ejorh

Logo Design

2023

The Brief

Chuka heads up the team at Blink Studios; Blink Studios was founded in 2015 with a singular purpose: to bridge the post-production gap in Nigeria’s Film and TV industry. The team is fuelled by a passion for delivering end-to-end post-production services for feature films, documentaries, TV commercials, and drama series.

The Solution

When Chuka approached us to design a logo and visual identity for his company the company was experiencing regional growth and change. In order to present a more professional and consistent look across its office building location and virtual web presence.

The Solution

The design we proposed is a fusion of the letter B from the word Blink and the original cinematic film reels used in movie projectors. Blink is one of Chuka’s favourite books on film editing which proposes that the best point to make an edit cut is at the point where the audience feels a subconscious need to ‘blink’. The cinematic film reels were used to capture motion pictures originally and serves as a visual recognised symbol of film.

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