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Knowvate Hub
Knowvate Hub is a support and resource centre dedicated to empowering ethnic minority and migrant entrepreneurs. The organization aims to foster innovation, provide educational resources, and offer networking opportunities to help entrepreneurs succeed in their ventures.
The client required a logo that reflects the core values of Knowvate Hub—support, inclusivity, innovation, and empowerment. The logo needed to be modern, professional, and resonate with the diverse demographic it serves. Additionally, it should be versatile for various uses, including digital platforms, print materials, and promotional items.
Design Process:
Research and Conceptualization:
Conducted research on the organization’s mission, values, and target audience.
Analysed competitor logos and industry trends to identify unique design opportunities.
Brainstormed concepts that would effectively convey the mission and values of Knowvate
Hub.Concept Development:
Focused on creating a design that visually represented growth and innovation.
Explored various colour schemes to find a combination that conveys inclusivity and professionalism.
Final Design:
The final logo features a stylized “H” that forms an arch, symbolizing a bridge or gateway to knowledge and opportunity.
The use of green, yellow, and orange colours represents growth, energy, and creativity. The clean, sans-serif typography ensures readability and modernity. The tagline “FOR ETHNIC MINORITY AND MIGRANT ENTREPRENEURS” emphasizes the target audience and mission of Knowvate Hub.
Colour Scheme:
Green: Symbolizes growth, renewal, and inclusivity.
Yellow: Represents energy, optimism, and creativity.
Orange: Conveys enthusiasm, determination, and encouragement.
Typography: A clean, modern sans-serif font was chosen to ensure readability and a professional appearance across different mediums.
Conclusion: The Knowvate Hub logo design project successfully achieved its objectives by creating a professional, inclusive, and versatile logo that represents the organization’s mission and values. The collaborative process and thoughtful design decisions resulted in a visual identity that supports Knowvate Hub’s efforts to empower ethnic minority and migrant entrepreneurs.
Feedback from stakeholders and community members has been positive, highlighting the logo’s professional and inclusive design. The versatile design has allowed for effective branding across multiple channels, enhancing the organization’s visibility and identity.