Previous Blink Studios
FotoPool
FOTOPOOL is a platform designed for people to share, collaborate their work through a community-driven approach. The platform aims to connect People of all levels, providing tools and resources to help them share images of attended events.
The client sought a logo that embodies the dynamic and collaborative spirit of FOTOPOOL. The design needed to be contemporary, visually attractive, and adaptable for use across various media, including digital platforms, printed materials, and merchandise. Additionally, the logo should convey the themes of photography and community.
Design Objectives:
Create a logo that symbolizes photography, collaboration, and community. Develop a distinctive and memorable logo that strengthens brand identity.
The final logo features the word “FOTOPOOL” with a unique, stylized “O” that resembles a camera lens, symbolizing photography and focus. The use of black and red colors convey professionalism, creativity, and energy. The modern, rounded typography ensures readability and a contemporary look. The interconnected elements within the “O” highlight the platform’s collaborative nature.
Typography: A sleek, contemporary sans-serif font was selected to guarantee readability and maintain a professional look across various mediums.
Conclusion: The FOTOPOOL logo design project effectively met its goals by producing a modern, collaborative, and versatile logo that reflects the platform’s mission and values. The collaborative process and deliberate design choices led to a visual identity that bolsters FOTOPOOL’s mission to connect and empower.