When Chuka approached us to design a logo and visual identity for his company the company was experiencing regional growth and change. In order to present a more professional and consistent look across its office building location and virtual web presence.

The Solution

The design we proposed is a fusion of the letter B from the word Blink and the original cinematic film reels used in movie projectors. Blink is one of Chuka’s favourite books on film editing which proposes that the best point to make an edit cut is at the point where the audience feels a subconscious need to ‘blink’. The cinematic film reels were used to capture motion pictures originally and serves as a visual recognised symbol of film.